23 Apr '11, 9am

Pepsi's Dream Machine: Marketing Gimmick or Environmental Stewardship?

Pepsi's Dream Machine: Marketing Gimmick or Environmental Stewardship?

Fast forward to 2011, and the situation has done a complete 180. I know many benefits of recycling; however, there isn’t an RVM to be found. At least that’s what I thought, as I haven’t seen one in years. It turns out that they’re huge now, especially in Europe, and various companies, Pepsi in particular, have realized the potential that RVMs hold and are taking full advantage. On Earth Day in 2010, Pepsi unveiled a campaign that it calls the Dream Machine , an initiative that utilizes the popular RVMs and rewards recyclers with points that he/she can use at Greenopolis.com , a website that helps consumers track their recycling and stay informed on environmental issues. In addition to directing people to Greenopolis, Pepsi has donated $500K and will continue to donate a small sum for each container recycled, to the Entrepreneurship Bootcamp for Veterans with Disabilities (...

Full article: http://www.triplepundit.com/2011/04/pepsi-dream-machine-m...

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