13 Jul '12, 1pm

How to turn Millennials into sustainability champions

How to turn Millennials into sustainability champions

Millennials – that is, young adults born between 1980 and the early 1990s and also known as Generation Y – have been given a bad rap. Labeled as lazy, pampered, spoiled, aimless (and myriad other not-exactly-true titles), Gen Y has struggled to prove its worth during a very trying time in our country’s history. As a Millennial, I find the flack shelled out to my generation to be unfair at best. Sure, there are members of Generation Y who fit the labels – but, to be fair, what generation doesn’t have members who are entitled, spoiled and/or lazy? The public is fascinated with stories of Millennial mass unemployment, insurmountable student loan debt and the growth of a generation of Peter Pans who might never venture away from the nest. What many generally fail to see is all of the good within my generation’s ranks. The creatives. The go-getters. The scholars. The philanthro...

Full article: http://www.greenbiz.com/blog/2012/07/13/how-turn-millenni...

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