22 Apr '11, 5pm

Disaster du Jour: Odwalla's Haiti Hope Campaign: Odwalla's Haiti Hope Campaign was an attempt by The Coca-Cola C...

April 22, 2011 at 9:39 am PDT | Allyson Park writes: I was glad to see you write about the Haiti earthquake, and I wanted to respond as an employee of The Coca-Cola Company. What happened in Haiti, and what happened in Japan, are terrible tragedies. The Haiti Hope Project is one of the ways we are helping keep the situation in Haiti top of mind with consumers, and it is only part of the broader commitment we have to Haiti as the largest private employer. I wanted to share more about our efforts as the work being done on the Haiti Hope Project is not just by The Coca-Cola Company – this is a coalition also comprised of the Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank Group (IDB); the U.S. Agency for International Development (USAID); with support from the Clinton Bush Haiti Fund, the Soros Foundation and other international and local a...

Full article: http://www.triplepundit.com/2011/04/odwalla-haiti-hope-ca...

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