22 Apr '11, 5pm

Green Consumerism in Doubt

“You see disproportionately negative impact from products like Green Works, out of the big blue-chip companies that have tried to layer a green offering on top of their conventional offering, and a relatively better performance from the niche players who remain independent,” said Stephen Powers, an analyst at Sanford C. Bernstein & Company. He based his findings on a Bernstein study of monthly sales for almost 4,300 items in 22 categories, from 2006 to 2011

Full article: http://www.environmentalleader.com/2011/04/22/green-consu...

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