11 Jul '12, 9am

Top 10 Mistakes in CSR Communications

Top 10 Mistakes in CSR Communications

Going back to those random communications from #2, it’s important that your CSR communication strategy reflect those issues that are at the core of your business – the issues that are most important to the future health of your business. If you are a solar panel company, let’s hear about how much renewable power you created and let’s also hear about your management of the conflict minerals and toxins in your supply chain. We’re less interested in the vegetarian meal options in the cafeteria, although they are nice. Similarly, if you are a pharmaceutical company, we want to hear about how many people your products have helped, but we’re a bit less interested in whether you put solar panels on your factory. We also want to hear about your stance on animal testing and your work on water contamination from unused meds.

Full article: http://www.triplepundit.com/2012/07/top-10-mistakes-cr-co...

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