22 Apr '11, 12pm

Video: The New Era of Superbulbs: Can light bulbs ever be a fashion statement? This could become one of the

Video: The New Era of Superbulbs: Can light bulbs ever be a fashion statement? This could become one of the

Can light bulbs ever be a fashion statement? This could become one of the more important questions for the industry in 2011 and 2012. LEDs last far longer and consume less power than conventional bulbs. Over a decade-plus of life, the bulbs will save consumers money. Unfortunately, they also cost far more than conventional bulbs. The 40-watt equivalent EcoSmart from Lighting Sciences sells for $18, far more than a whole carton of compact incandescents. Different proposals -- selling the bulbs under leasing contracts, having utilities subsidize the cost -- have been put forward to lessen the sticker shock. Qnuru and LEDnovation are seemingly trying a different tack. Both companies have begun to market LED bulbs that begin to blur the line between the light bulb as utilitarian household item and consumer electronics. Look at the Qnuru in the video. The heat sink is painted o...

Full article: http://www.greentechmedia.com/articles/read/video-the-new...

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