22 Apr '11, 10am

For a Few, Focus on Green Products Pays Off

These days, it seems, the provenance of green products matters. Manufacturers who have long aligned themselves with environmental causes, like Seventh Generation and Method, have rebounded better from the recession than the “green” lines of larger, more traditional manufacturers. Analysts say the reason is that the niche manufacturers tend to attract serious green customers who want products that are good for the environment even if they cost more. And if these customers find that a botanical ingredient isn’t quite as effective as bleach, they believe it is better for their house and lungs. As we report in an article in The Times , sales of green products over all dropped during the recession. But the committed customers have been quicker to come back to environmentally friendly products, compared to the much larger audience of mainstream customers, who may have been willi...

Full article: http://green.blogs.nytimes.com/2011/04/21/rebound-for-pro...

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