22 Apr '11, 2am

Transparency in Advertising, Brought to You by Morgan Spurlock

Transparency in Advertising, Brought to You by Morgan Spurlock

POM Wonderful Presents: The Greatest Movie Ever Sold is a film about product placement, funded by product placement. Hence the title. This meta documentary follows Spurlock as he woos advertisers to support his project. It took him nine months to secure the first sponsor – Ban Deodorant – and the reported budget is $1.5M but he won’t get the final installment from POM until the film meets contractual targets for media impressions, downloads and box office sales. (The film has already surpassed 900,000,000 media impressions.) In the film, Spurlock takes us into pitch meetings with advertising companies and brands, into interviews with filmmakers, to a school in Broward County Florida that sells advertising space on its property to stay afloat and to Sao Paulo, Brazil where the government has implemented the Clean City Law , restricting advertising on buildings, buses, taxis...

Full article: http://www.triplepundit.com/2011/04/hold-transparency-adv...

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