Marketing Optimism versus Healthy Optimism: Mid-2012, the solar shutdowns and the industry's painful correction...

Marketing Optimism versus Healthy Optimism | Renewable Energy News Article

renewableenergyworld.com 09 Jul '12, 10am

Marketing Optimism versus Healthy Optimism: Mid-2012, the solar shutdowns and the industry's painful correction...

The need to remain optimistic despite formidable odds has been a solar industry survival tactic. Without optimism – courageous optimism – progress for all technologies would stall. Innovation requires optimism, and, as optimism and skepticism are not mutually exclusive, the combination of the two drives innovation forward while keeping it real. Healthy optimism has kept the solar industry on track to develop the best distributed-generation source available and one that in the developing world profoundly changes lives. Optimism provides part of the focus needed by scientists to continue working to solve problems with increasing efficiencies, lowering costs as well as working with new materials and deploying the technology. Healthy optimism embraces failure because failure is often at the root of innovation. Failure and quitting are not synonymous. Quitting means stopping. F...

Full article: http://www.renewableenergyworld.com/rea/news/article/2012...

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