22 Apr '11, 1am

Rebound for Product Makers With Green Focus

These days, it seems, the provenance of green products matters. Manufacturers who have long aligned themselves with environmental causes, like Seventh Generation and Method, have rebounded better from the recession than the “green” lines of larger, more traditional manufacturers. Analysts say the reason is that the niche manufacturers tend to attract serious green customers who want products that are good for the environment even if they cost more. And if these customers find that a botanical ingredient isn’t quite as effective as bleach, they believe it is better for their house and lungs. As we report in an article in The Times , sales of green products over all dropped during the recession. But the committed customers have been quicker to come back to environmentally friendly products, compared to the much larger audience of mainstream customers, who may have been willi...

Full article: http://green.blogs.nytimes.com/2011/04/21/rebound-for-pro...

Tweets

Rebound for Product Makers With Green Focus: Wh...

green.blogs.nytimes.com 22 Apr '11, 1am

These days, it seems, the provenance of green products matters. Manufacturers who have long aligned themselves with enviro...

For a Few, Focus on Green Products Pays Off

green.blogs.nytimes.com 22 Apr '11, 10am

These days, it seems, the provenance of green products matters. Manufacturers who have long aligned themselves with enviro...

Eco-friendly home cleaning products

Eco-friendly home cleaning products

mnn.com 19 Apr '11, 4pm

Ecover has been making phosphate-free cleaning products derived from plant-based materials for over 30 years, way before i...

Go Green Expo: Hot new eco-products

Go Green Expo: Hot new eco-products

mnn.com 20 Apr '11, 3pm

Don't want to pack your family's lunches in disposable bags and containers? The reusable, washable cloth bags form Re-Pacb...

Best of Green:

Best of Green:

treehugger.com 19 Apr '11, 3pm

Now, I'm not suggesting that frugality is about ignoring regular home maintenance. One of these days, we'll fix the shower...

Launching a Green Product? Don't Forget the Brand

Launching a Green Product? Don't Forget the Brand

greenbiz.com 14 Apr '11, 10pm

A strong brand is a vital asset in a world of clutter and commodity. Consumers are flooded with choice, and have no way to...

@NYTimes Says Green Sales Are Down, But Misses the Real Point

@NYTimes Says Green Sales Are Down, But Misses ...

treehugger.com 22 Apr '11, 4pm

Jessica Frohman, the volunteer cochair of the [Sierra Club]'s toxics committee, says her panel never took the standard vot...

Study: Green Too Fringe for Mainstream

Study: Green Too Fringe for Mainstream

jetsongreen.com 22 Apr '11, 6am

Green feels niche, not normal : 50% of Americans think green products are for “Crunchy Green Hippies” or “Rich Elitist Sno...

2011 White House Easter Egg Roll to focus on he...

mnn.com 23 Apr '11, 2pm

Like last year, the event is embracing sustainable practices. 83,000 souvenir eggs made from sustainable American hardwood...

Green Consumerism in Doubt

environmentalleader.com 22 Apr '11, 5pm

“You see disproportionately negative impact from products like Green Works, out of the big blue-chip companies that have t...

How Green is the iPhone? Infographic Explains. ...

treehugger.com 20 Apr '11, 4pm

The stats in this infographic are really interesting, though we'd have liked a little more elaboration on them. But lookin...

The avg woman spends $180 on beauty products ye...

thedailygreen.com 26 Apr '11, 8pm

The tips in this feature will not solve all the world's environmental problems. Neither will they make you rich. But they ...