22 Apr '11, 1am

Rebound for Product Makers With Green Focus: While big consumer-product companies have struggled with environmen...

These days, it seems, the provenance of green products matters. Manufacturers who have long aligned themselves with environmental causes, like Seventh Generation and Method, have rebounded better from the recession than the “green” lines of larger, more traditional manufacturers. Analysts say the reason is that the niche manufacturers tend to attract serious green customers who want products that are good for the environment even if they cost more. And if these customers find that a botanical ingredient isn’t quite as effective as bleach, they believe it is better for their house and lungs. As we report in an article in The Times , sales of green products over all dropped during the recession. But the committed customers have been quicker to come back to environmentally friendly products, compared to the much larger audience of mainstream customers, who may have been willi...

Full article: http://green.blogs.nytimes.com/2011/04/21/rebound-for-pro...

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Rebound for Product Makers With Green Focus

green.blogs.nytimes.com 22 Apr '11, 1am

These days, it seems, the provenance of green products matters. Manufacturers who have long aligned themselves with enviro...

For a Few, Focus on Green Products Pays Off

green.blogs.nytimes.com 22 Apr '11, 10am

These days, it seems, the provenance of green products matters. Manufacturers who have long aligned themselves with enviro...

How Companies Can Pay $175 a Year to Boost Green Consumer Confidence via @earthindustry

How Companies Can Pay $175 a Year to Boost Gree...

earthandindustry.com 22 Apr '11, 7pm

The document is intended to help inform anyone who is attempting to evaluate “what is a credible eco-label”. The document ...

@NYTimes Says Green Sales Are Down, But Misses the Real Point

@NYTimes Says Green Sales Are Down, But Misses ...

treehugger.com 22 Apr '11, 4pm

Jessica Frohman, the volunteer cochair of the [Sierra Club]'s toxics committee, says her panel never took the standard vot...

2011 White House Easter Egg Roll to focus on he...

mnn.com 23 Apr '11, 2pm

Like last year, the event is embracing sustainable practices. 83,000 souvenir eggs made from sustainable American hardwood...

Launching a Green Product? Don't Forget the Brand

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greenbiz.com 14 Apr '11, 10pm

A strong brand is a vital asset in a world of clutter and commodity. Consumers are flooded with choice, and have no way to...

Mainstream America Unmoved By Green Marketing

sustainablebusiness.com 19 Apr '11, 3pm

Make it Normal: The great Middle Green is not looking to set themselves apart from everyone else. They want to fit in. Whe...