21 Apr '11, 9pm

How Dirty is Your Data?

How Dirty is Your Data?

Will companies such as Facebook, Apple, Twitter, Google and Yahoo! perpetuate the dirty energy issues of older, entrenched industries, or will the innovative IT sector band together to embrace a transformative business model that prioritises a future built on clean, renewable energy? Throughout this report, we attempt to shed light on the state of the cloud’s energy footprint by examining available information about IT companies and their data centers. First, we have attempted to explain and summarise the problem through examples of data centre investment and a graded analysis of the infrastructure choices of leading cloud companies. We also assessed best practices and leading footprint mitigation strategies. Finally, we have included some key recommendations for a sector that wishes to be seen as green and transformative, but is coming up short on it’s transparency and en...

Full article: http://www.greenbiz.com/business/research/report/2011/04/...

Tweets

Apple Worst of ‘Dirty’ Cloud Companies, Greenpe...

environmentalleader.com 21 Apr '11, 4pm

On the other hand, Greenpeace said that both Yahoo! and Google are taking positive steps to improve the impact of their en...

How Top Websites & Data Centers Suck Down Energy (Infographic)

How Top Websites & Data Centers Suck Down Energ...

treehugger.com 19 Apr '11, 10pm

By now, you've surely gotten wind of Greenpeace's campaign to get Facebook to 'unfriend' coal -- Jaymi's been doing some g...

data centers and energy use #datacenter #facebo...

cleantechnica.com 22 Apr '11, 4pm

CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company...

Amazon's Purchasing Data Finds U.S. Consumers Going Green

Amazon's Purchasing Data Finds U.S. Consumers G...

greenbiz.com 20 Apr '11, 12am

It can be difficult to wade through all the competing claims and find some hard data on the larger environmental movement ...

Greenpeace calls cloud dirty

Greenpeace calls cloud dirty

earthtimes.org 23 Apr '11, 3pm

Greenpeace published on April 20 a report on the energy choices of the largest IT companies involved in the emerging 'clou...

Facebook Pulls Back Curtain on Green Data Center Secrets

Facebook Pulls Back Curtain on Green Data Cente...

greenbiz.com 11 Apr '11, 9pm

Facebook has launched a major new initiative designed to share its server and data center designs with rivals, in a move t...

Facebook Pushes For Efficient Data Centers

Facebook Pushes For Efficient Data Centers

earth911.com 08 Apr '11, 8pm

Facebook is launching the Open Compute Project to encourage the technology industry to improve the energy-efficiency of se...

Facebook Data Center Slashes Energy Use

environmentalleader.com 08 Apr '11, 3pm

Now the company has announced the formation of the Open Compute Project , an industry-wide initiative that it says will sh...

Cloud Computing Companies Can Curb Carbon By Cutting Coal, Says Greenpeace Report : TreeHugger via @TreeHugger

Cloud Computing Companies Can Curb Carbon By Cu...

treehugger.com 21 Apr '11, 5pm

The use of "the cloud" in technology is becoming more and more pervasive, with large parts of our online lives stored on s...

LA, China team up for plug-in car data sharing

LA, China team up for plug-in car data sharing

green.autoblog.com 16 Apr '11, 9pm

At the beginning of this year, Los Angeles and Shanghai became part of an electric vehicle data sharing agreement between ...

“Cleanest” and Dirtiest Internet Data Centers (Yahoo & Google Rock! Apple & Facebook.. not so much)

“Cleanest” and Dirtiest Internet Data Centers (...

cleantechnica.com 28 Apr '11, 8pm

The $1 Billion (USD) Apple iData Center in North Carolina, expected to open this spring, will consume as much as 100 MW of...

Greenpeace ranks tech giants -- Apple, Facebook, Google, etc. -- on their data centers’ coal dependency:

Greenpeace ranks tech giants -- Apple, Facebook...

grist.org 30 Apr '11, 1am

Tech companies have something hanging over their heads. Photo: The Sharpteam As I sit here at the Local 123 café in Berkel...