21 Apr '11, 9pm

FTC Investigating Online Food Marketing to Kids

FTC Investigating Online Food Marketing to Kids

Once upon a time food marketing meant TV commercials with cartoon leprechauns or rabbits. Now, kids get blitzed round the clock by advertising for Honey Nut Cheerios and the like in the form websites (McWorld by McDonalds), online games (like General Mills's Create A Comic ) and Facebook ads created by companies from Kelloggs to Pringles. In response, the Federal Trade Commission has undertaken a study about marketing to children that is due out this summer. The White House Task Force on Childhood Obesity has pinpointed the marketing of junk food to children as a reason for rising rates of obesity in children. While some might see this as so much hand-wringing, a brief tour of some of the websites created by Kelloggs and others suggests that those companies know who decides what foods to buy at the supermarket and it's not the mom touting the whole wheat English Muffins --...

Full article: http://www.care2.com/causes/health-policy/blog/ftc-invest...

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