21 Apr '11, 8pm

Waste Management applauds @Aveda for their zero waste efforts: via @TreeHugger @rachelcernansky

Waste Management applauds @Aveda for their zero waste efforts: via @TreeHugger @rachelcernansky

Aveda is piloting the program in Colorado, and will roll it out nationwide next year. It's exciting to see a major brand working to supplement municipal recycling programs and to take responsibility for its entire product line and waste stream. A Denver city councilwoman, the director of Greenprint Denver , a program based out of the mayor's office, and Denver Recycles all showed up on a Wednesday morning to support the program launch. Colorado residents are now encouraged to continue recycling most items locally, through curbside collection, but to recognize that some items aren't accepted—and tossing them into the city's recycling bin is not going to improve anything. (On the contrary, contaminating the recycling stream decreases both the efficiency and effectiveness of the recycling process.) But now, sending them to the landfill isn't the only option. Items like pumps,...

Full article: http://www.treehugger.com/files/2011/04/aveda-aims-for-ze...

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