Procter & Gamble bets on Good Housekeeping green seal: In a landscape crowded with sustainability labels, Good H...

Procter & Gamble bets on Good Housekeeping green seal

greenbiz.com 06 Jul '12, 6pm

Procter & Gamble bets on Good Housekeeping green seal: In a landscape crowded with sustainability labels, Good H...

Procter & Gamble has been cautious in its treatment of green certifications. "There are a lot of seals out there," said Chris Guay, a regulatory fellow at the consumer products giant. However, one green seal not only caught its attention, but also offered the credibility the global packaged goods giant was looking for. With $83 billion in sales last year, P&G has now qualified two products under Good Housekeeping ’s green seal: Tide Coldwater Laundry Detergent and Pampers Cruisers diapers for toddlers. Good Housekeeping launched its Green Seal two-and-a-half years ago into a marketplace growing crowded with eco products, and where consumers faced a dizzying array of green certifications. The history and iron-clad guarantee of the magazine's century-old Good Housekeeping seal gave the new mark instant cachet . But how has the seal fared over the last 36 months? I got the op...

Full article: http://www.greenbiz.com/blog/2012/07/06/procter-gamble-be...

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