Tell me a story: The power of narrative in corporate leadership

greenbiz.com 05 Jul '12, 11pm

Tell me a story: The power of narrative in corporate leadership

In certain circles, corporations are seen as a pivotal part of solving the world’s problems. But just as many consumers -- particularly in the world’s industrialized economies -- aren’t inclined to trust them, according to a GlobeScan poll that surveyed people from 23 countries in January and February. With this lack of public confidence, it’s not surprising that when it comes to sustainability, respondents don’t appear to have a clear picture of corporate leadership either. So what companies do people see as socially and environmentally responsible? Why do some make the cut, and others don’t? Our recent poll – which is part of our Radar Research Program that tracks public opinion of business -- has discovered that there are certain factors that the public recognizes more than others – and that the power of a narrative should never be underestimated. When asked about recog...

Full article: http://www.greenbiz.com/blog/2012/07/05/tell-me-story-pow...

Tweets

@scmountford » 12 Jul '12, 3pm
Why do people see some co's as socially responsible? A good story is part of it. My latest Greenbiz Proof Points piece [link]
@JohnstonWells » 11 Jul '12, 5pm
Telling a story can certainly be powerful > The power of narrative in corporate leadership [link] #GrnBz via @GreenBiz
@chocdesvaleurs » 11 Jul '12, 3pm
RT @paolafiore: How BP convinced people that it was a #green champion, says a research poll [link] #GrnBz via @GreenBiz #Corporate #Leadership
@paolafiore » 11 Jul '12, 6am
How BP convinced people that it was a #green champion, says a research poll [link] #GrnBz via @GreenBiz #Corporate #Leadership
@GlobeScan » 09 Jul '12, 3pm
@traceyrc @planamikebarry re. SD leadership in 2020: check out this piece by our own @scmountford for @GreenBiz [link]
@EcoGreenOffice » 06 Jul '12, 9pm
Great discussion on corporate leadership.... [link]
@nancyjzavada » 06 Jul '12, 8pm
Thanks for the RT @cunningham_mark: RT @nancyjzavada: The power of the narrative, especially in #CSR via @GreenBiz [link]
@cunningham_mark » 06 Jul '12, 5pm
RT @nancyjzavada: The power of the narrative, especially in #CSR via @greenbiz [link]
@nancyjzavada » 06 Jul '12, 5pm
The power of the narrative, especially in #CSR via @greenbiz [link]
@greenbizjess » 06 Jul '12, 5pm
Once upon a time, in the land of corporate leadership... [link] #GrnBz
@portlandwendy » 06 Jul '12, 5pm
RT @makower: Tales, you win: The power of narrative in corporate leadership [link] #GrnBz
@makower » 06 Jul '12, 4pm
Tales, you win: The power of narrative in corporate leadership [link] #GrnBz
@GlobeScan » 06 Jul '12, 3pm
Tell me a story: The power of narrative in corporate leadership [link] by our own @scmountford via @GreenBiz
@MelTrumpower » 06 Jul '12, 3pm
RT @greenbiztweets: The power of storytelling in corporate leadership [link] via @globescan
@greenbiztweets » 06 Jul '12, 3pm
The power of storytelling in corporate leadership [link] via @globescan
@schwild » 06 Jul '12, 8am
RT @BABeconews: Tell me a story: The power of narrative over stats in corporate leadership. [link] ...
@BABeconews » 06 Jul '12, 8am
Tell me a story: The power of narrative over stats in corporate leadership. [link] #CSR
@SanaaDaoud » 06 Jul '12, 5am
"efforts of businesses to project a responsible msg are failing to connect with the global public" [link] #GrnBz via @GreenBiz
@nartured » 06 Jul '12, 2am
Tell me a story: The power of narrative in corporate leadership [link] #MarketingampCommunication #ProofPoints
@BerniFernandez » 06 Jul '12, 12am
"@VerantRSE: The power of narrative in corporate leadership [link] la relevancia del "relato"vs aridos datos reportes de sust
@CleansGrn » 06 Jul '12, 12am
#Green Buzz: Tell me a story: The power of narrative in corporate leadership [link]
@schwild » 05 Jul '12, 11pm
RT @VerantRSE: Tell me a story: The power of narrative in corporate leadership [link] #csr
@VerantRSE » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link] #csr
@greenbizjess » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link] #GrnBz
@caphillipsco » 05 Jul '12, 11pm
RT @GreenBiz: Tell me a story: The power of narrative in corporate leadership [link]
@agergas » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership | [link] [link]
@LexysMedia » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link] #green #business
@greenmarketing1 » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@OborrowIt » 05 Jul '12, 11pm
[link] - Tell me a story: The power of narrative in corporate leadership [link]
@greenerbilling » 06 Jul '12, 12am
Tell me a story: The power of narrative in corporate leadership [link]
@LeadOurFuture » 06 Jul '12, 12am
Tell me a story: The power of narrative in corporate leadership [link]
@CleansGreen » 06 Jul '12, 12am
#Green Buzz: Tell me a story: The power of narrative in corporate leadership [link]
@RaeAnnD » 06 Jul '12, 12am
#Green Buzz: Tell me a story: The power of narrative in corporate leadership [link]
@MrEcolonomic » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link]
@sfeldman0 » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@randytyrrell » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@agergas » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@CleanArcPower » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@enviroBYTES » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@GreenBiz » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link]
@PacificSteamCC » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@cleandurt » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link]
@3blnow » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@organiclifezone » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@b2engt » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link]
@PracGreenMktg » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@TOgreenhouse » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership: Releasing a barrage of numbers in a corporate s... [link]
@greenmarketing1 » 05 Jul '12, 11pm
Tell me a story: The power of narrative in corporate leadership [link]