05 Jul '12, 4pm

"Economic profit & environmental sustainability are not mutually exclusive; you can go green w/o going in the red"

"Economic profit & environmental sustainability are not mutually exclusive; you can go green w/o going in the red"

This is a guest post from Tom Szaky, co-founder and Chief Executive Officer of TerraCycle , which provides free waste collection, and then turns that waste into sustainable products. Rio +20: Who is really Responsible for Responsibility? Economic profit and environmental sustainability are not mutually exclusive; you can “go green” without putting yourself in the red, a concept TerraCycle self-defines as "eco-capitalism." Yet in an effort to maximize financial gain, many businesses fail to factor in the steep environmental costs brought about by unsustainable supply chains and production methods. Focusing solely on income and profits will not result in an earth-friendly outcome – which has the potential to adversely affect a business in unforeseen ways. But we all know that by now... or do we? Unfortunately, the answer is as disheartening as it is self-evident – although, ...

Full article: http://www.treehugger.com/corporate-responsibility/rio-20...

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