05 Jul '12, 9am

Girls Born in Canada Face 50% Chance of Abuse | Care2 Causes

Girls Born in Canada Face 50% Chance of Abuse | Care2 Causes

A new ad campaign by the Canadian Women’s Foundation demonstrates the reality that many girls born in the country face – poverty and abuse. The organization says that a girl growing up in Canada has a 1 in 2 chance of being physically or sexually abused in her lifetime. The message of the campaign? “It’s tougher than you think.” The Foundation’s manager of marketing and communications, Sarah Barker, said they decided to launch the campaign because: “We’ve noticed in the past few years that people have started to think that the issues we work on aren’t really issues in Canada anymore.” With statistics as jarring as 1 in 2, it should become clear to anyone who sees the ad that sexual and physical abuse are still an issue in Canada. The TV ad will run on CityTV across the country and print ads will run in space provided by Rogers Media in their women focused publications. The...

Full article: http://www.care2.com/causes/spreading-the-word-girls-born...

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