05 Jul '12, 9am

Jeans Made From Beer Bottles

Jeans Made From Beer Bottles

Cheeky fashion label, I AM NOT A VIRGIN , fabricates jeans and T-shirts using, you got it, non-virgin materials. So far they've created a limited run of 400 beer-bottle jeans, but in order to begin production in earnest and to expand the line, they are reaching out via Kickstarter to realize their plans. Since its inception, the company has had sustainability at its core. Says company founder, Peter Heron: I was inspired to do something when I discovered that millions of tons of denim scraps get tossed to the floor each year in America alone. As a long time lover of denim I wondered if you could create jeans from fabric scraps collected at the manufacturing mills. This was the beginning of I AM NOT A VIRGIN. The first prototypes utilized scraps, but the direction diverged as Heron began experimenting with recycled synthetics, including those made with glass. Glass? Denim? ...

Full article: http://www.treehugger.com/sustainable-fashion/jeans-made-...

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