21 Apr '11, 1am

The Myth Of Apathy | Sustainable Life Media via @SustainBrands

At this moment in time, there is no shortage of good ideas about how to make the world cleaner and greener. And yet, the riddle at the center of just about any sustainability effort (worth its salt) is why we are not taking action. The answer isn’t apathy, it’s dissociation. By Renee Lertzman The conundrum At this moment in time, there is no shortage of good ideas about how to make the world cleaner and greener. We live in an era where there is an abundance of juicy good ideas, more awareness than ever about our ecological contexts. Information about the vastness of biodiversity, creatures in the deep seas and remote corners of this planet, the fragility of our home. Information about the threats. More information, period. And yet, the riddle at the center of just about any sustainability effort (worth its salt) is why we are not taking action. Let’s be even more specific:...

Full article: http://www.sustainablelifemedia.com/content/column/story/...

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