01 Jul '12, 4pm

Raising Sustainable Cattle: In Brazil, one ranch is proving that #cattle, wildlife and the environment can coexist:

Raising Sustainable Cattle: In Brazil, one ranch is proving that #cattle, wildlife and the environment can coexist:

In Brazil, one forward-thinking ranch is proving that cattle, wildlife and the environment can coexist. Fazendas Sao Marcelo – whose four properties span 79,000 acres (32,000 hectares) in Brazil’s cerrado (wooded grassland) and Amazon regions -- recently became the first in the world to earn Rainforest Alliance certification for sustainable cattle production . Across the Brazilian Amazon, 80 million cattle roam land that was once cerrado or tropical rainforest. Cattle ranchers are responsible for more than three-quarters of all forest loss in the Brazilian Amazon and -- despite public awareness and numerous campaigns to stop the destruction -- have shown few signs of improving their environmental stewardship. Today, change is in the air. Businesses and consumers are aware of the link between beef and rainforest destruction, and asking for certified sustainable meat and lea...

Full article: http://www.rainforest-alliance.org/publications/newslette...

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