30 Jun '12, 4pm

How Mitt Romney Followed Me Around the Internet | Care2 Causes

How Mitt Romney Followed Me Around the Internet | Care2 Causes

Last month, I was searching for a peppy Glee song on the music site Grooveshark, and up popped two ads for Mitt Romney’s presidential campaign. One invited me to “Learn More.” The other suggested that I “Donate.” Had Romney’s campaign decided that swing voters might frequent an Internet music site with copyright issues ? Are Glee fans now a key demographic? But it turns out the campaign wasn’t advertising to Grooveshark listeners or a capella fans. They were targeting me. As a reporter covering how campaigns use voter data , I spend a fair amount of time on Romney’s official website. That apparently triggered an online targeting company to send me Romney ads wherever they could find me on the web. “If you visit our site, you are likely to see our ads,” a Romney campaign official told me, when I forwarded a screenshot of the ads. This is the same kind of online targeting us...

Full article: http://www.care2.com/causes/how-mitt-romney-followed-me-a...

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