20 Apr '11, 1pm

ShineOn: $51.5 Million for LED Components: Lighting is going horizontal. And ShineOn wants to control the midd...

ShineOn: $51.5 Million for LED Components: Lighting is going horizontal. And ShineOn wants to control the midd...

Lighting is going horizontal. And ShineOn wants to control the middle tier of the business. The Chinese company, which has raised $51.5 million in two rounds from investors such as Mayfield Fund and IDG-Accel Capital, specializes in packaging. Packaging sounds pedestrian -- it's a box, right? -- but it actually involves designing and creating circuit boards, phosphor lenses and other components that surround the LED itself. Once the LED (the actual light source) is placed in its packaging, a bulb or lamp can be built around it. "It is optical, electrical and thermal packaging. [...] It is a combination of understanding lighting and phosphors," said Navin Chaddha, a partner at Mayfield. "Think of them like Asus. Intel makes the chips, but Asus made the motherboards." ShineOn currently concentrates mostly on components for LEDs for TVs and monitors and will move over time to...

Full article: http://www.greentechmedia.com/articles/read/shine-on-51.5...

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