29 Jun '12, 7pm

Lessons from Ecologic Brands: How to make sustainability sexy: Sustainable products have an image problem: They

Lessons from Ecologic Brands: How to make sustainability sexy: Sustainable products have an image problem: They

Consumers are beginning to express their desire for more sustainable products . But by and large, those products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference , believes there’s still a fundamental disconnect between form and function in green product design. Simply put, products that are more sustainable tend to telegraph sensible, not sexy. This attribute was personified by Seventh Generation , a company with an incredible line of products that suffered from generic "Brand X" packaging. With that in mind, I was excited to hear about the partnership Seventh Generation had struck with Ecologic Brands , a packaging company that balances low-impact materials with eye-popping design. Milk pouch, meet iPhone Julie Corbett , CEO of Ecologic Brands, grew up in Quebec, Canada. As it turns out, her background had a gr...

Full article: http://www.greenbiz.com/blog/2012/06/29/lessons-ecologic-...

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