29 Jun '12, 7pm

Why store bought tomatoes lost their flavor - the pursuit of uniform color.

Why store bought tomatoes lost their flavor - the pursuit of uniform color.

“Naturally, tomatoes have uneven ripening, showing darker green patches when unripe and variable redness when ripe — traits that still show up in garden-variety and heirloom breeds. However, in the late 1920s, commercial breeders stumbled across a natural mutation that caused tomatoes to ripen uniformly — from an even shade of light green to an even shade of red. This mutation, known by plant biologists as ‘uniform ripening’, has become indispensable to the $2 billion a year US commercial tomato market, showing up in almost all tomatoes produced for grocery stores. The uniform redness makes it ideal for the grocery sector, which has to appeal to customer expectations of evenly colored, red fruit.”

Full article: http://planetsave.com/2012/06/29/tomato-flavor-lost-becau...

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