29 Jun '12, 7am

Advertising Ban Leads to Decreased Fast Food Consumption in Quebec | Care2 Causes

Advertising Ban Leads to Decreased Fast Food Consumption in Quebec | Care2 Causes

“Two all beef patties special sauce lettuce cheese pickles onions in a sesame seed bun…” I can still remember the jingle, word for word, from being exposed to those Big Mac commercials as a child. But does childhood exposure to fast food advertising have an impact beyond giving us a horrible ear worm for life? Recent research suggests that it does. The province of Quebec in Canada has the lowest childhood obesity rates in the country despite having one of the most sedentary lifestyles. How is that possible? A study by Tirtha Dhar and Kathy Baylis found that Quebec’s 32 year ban on advertising to children led to an estimated: US$88 million annual reduction in expenditures on fast food 13.4 billion to 18.4 billion fewer fast food calories being consumed per year The study also found that patterns established in childhood carried into adulthood, with French speaking young adu...

Full article: http://www.care2.com/causes/advertising-bans-work-quebec-...

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