Car Rentals for the 'Eco-Curious': Disappointed by rental figures for electric cars, Enterprise Holdings plans t...

Car Rentals for the 'Eco-Curious'

Car Rentals for the 'Eco-Curious': Disappointed by rental figures for electric cars, Enterprise Holdings plans t...

Hiroko Masuike/The New York Times Charging a Nissan Leaf rental car (in this case, from Hertz) in Lower Manhattan. Electric car sales have so far ranged from disappointing to dismal. But Lee Broughton, head of corporate sustainability for Enterprise Holdings , the parent of Enterprise, National and Alamo, has an idea about how they might be improved: by enlisting an American demographic he calls the “urban eco-curious.” In 2010 Enterprise invested in electric vehicles, buying 350 Nissan Leafs, but it found that its customers were not really interested. Consumers hesitate to rent them for the same reason that they hesitate to purchase: “range anxiety,” or worry about how far the car will go without a charge. But Mr. Broughton said that Enterprise had the very same challenge when it introduced hybrids into its fleet in 2003. Over time it was able to educate its consumers, he...

Full article: http://green.blogs.nytimes.com/2012/06/28/car-rentals-for...

Tweets

@GEpublicaffairs » 05 Jul '12, 5pm
.@Enterprisecares is encouraging the “urban eco-curious’ to rent electric cars. [link] via @nytimesgreen
@AltrUHelp » 02 Jul '12, 5pm
Car Rentals for the "#Eco-Curious" | [link] | Via @nytimes
@MissionEV » 02 Jul '12, 2pm
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@askcarinsurance » 30 Jun '12, 2pm
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Car Rentals Companies: Wanted: Urban, and Eco-Curious customers. [link]
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Car Rentals for the 'Eco-Curious': In 2010 Enterprise invested in electric vehicles, buying 350 Nissan Leafs, bu... [link]
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Car Rentals for the 'Eco-Curious' - Disappointed by rental figures for electric cars, Enterprise Holdings plans to r... [link]
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Car Rentals for the 'Eco-Curious': Filed under: Environment News [link]
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Car Rentals for the 'Eco-Curious': Disappointed by rental figures for electric cars, Enterprise Holdings plans t... [link]
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Car Rentals for the 'Eco-Curious': Disappointed by rental figures for electric cars, Enterprise Holdings plans t... [link]
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Car Rentals for the 'Eco-Curious': Disappointed by rental figures for electric cars, Enterprise Holdings plans t... [link]
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Car Rentals for the 'Eco-Curious': Disappointed by rental figures for electric cars, Enterprise Holdings plans t... [link]
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Car Rentals for the 'Eco-Curious': Disappointed by rental figures for electric cars, Enterprise Holdings plans t... [link]
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