27 Jun '12, 12pm

Can One Person Really Make a Difference?

Can One Person Really Make a Difference?

What this means for you is that you can probably make some simple changes that will yield real improvements in your energy efficiency . Not long ago, a Canadian utility company drove home this point in a much-lauded television commercial that urged its customers to conserve energy. The ad depicts individuals engaging in laughably wasteful behavior. One guy is wrapping his sandwich in aluminum foil, but instead of using one sheet, he keeps wrapping and wrapping until he has used the entire roll. A woman takes just one bite of an apple, then drops it on the ground and picks up a new one, repeating this mindless act until the camera zooms out to reveal the ground below her strewn with bitten apples. The spot ends with a family going out of their house without turning out any of its brightly burning lights. It leaves the viewer to ponder why this behavior isn't every bit as pr...

Full article: http://www.treehugger.com/culture/can-one-person-really-m...

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