26 Jun '12, 1pm

A bleak or bright future? Depends on which conference you attend

A bleak or bright future? Depends on which conference you attend

Immerse yourself in the sustainability movement for a little while and you’ll hear a lot of gloom and doom … a lot of consternation about how big our environmental problems are, how little we’re doing about them and how little we’re spending to solve them. There was a lot of that recently at the Sustainable Brands conference. I didn’t actually count, but my guess would be that half the main stage speakers spent the first five minutes of their 15 minute presentations telling the audience some variation of, “We’re all going to hell in a hand basket.” It was depressing – and a little frustrating. I found myself wanting to shout out, “We get it. Tell us what you’re doing about it!” Which, at the end of the day, is what consumers want from us as well. We know we can’t scare them into becoming more sustainable – we’ve tested all the gloom and doom scenarios with the 48 percent o...

Full article: http://www.greenbiz.com/blog/2012/06/26/bleak-or-bright-f...

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