26 Jun '12, 1pm

#DoMore With Less: A new process only needs the plastic from one bottle to make 7 new cups

#DoMore With Less: A new process only needs the plastic from one bottle to make 7 new cups

Written by Lee Spivak, Sustainability Services, Waste Management Earlier this month, I had the opportunity to attend the Sustainable Brands 2012 Conference in San Diego. This conference brings together companies working toward a variety of sustainable goals. Representatives from large corporations as well as small non-profit organizations shared potential solutions for making the product lifecycle more sustainable from cradle to grave, or “cradle to cradle,” when the product can be recycled and repurposed at the end of its lifecycle. In an effort to reduce their global imprint, companies strive for innovation to evolve their products and operations to consider long term sustainability during every step of the lifecycle. Conference speakers highlighted the current waves of change in product design, technology, packaging, and employee engagement. You may have noticed items a...

Full article: http://earth911.com/news/2012/06/26/waste-management-eco-...

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