20 Apr '11, 12am

Amazon's Purchasing Data Finds U.S. Consumers Going Green

Amazon's Purchasing Data Finds U.S. Consumers Going Green

It can be difficult to wade through all the competing claims and find some hard data on the larger environmental movement in the United States. But if cross-category purchases of green products from the nation's largest online retailer have anything to say about it, then Amazon may be capable of providing that larger picture of how America is going green. Researchers from Amazon have tried to do just that, by measuring the purchases over the last year of various segments of green products (water conservation, energy savings, garden-to-table, etc.) across geographical coordinates and labeling each zone as "hot" or "cold" based on its deviation from the national average. The results give a broad sense of the growing trend of green buying in this country, and some interesting trivia to boot. And of course, a cool-looking map, which shows how each U.S. region is going green in...

Full article: http://www.greenbiz.com/blog/2011/04/19/amazons-purchasin...

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