26 Jun '12, 10am

Toyota retains top spot as 'greenest global brand' - 26 Jun 2012 - News from BusinessGreen via @businessgreen

Toyota has retained its top position in a new report identifying global brands that have had the most success in marketing their sustainability efforts and establishing a green reputation. Marketing consultancy Interbrand today launched its second annual study assessing the green credentials of the top 100 companies in its annual Best Global Brands report. The ranking is based on analysis by consultancy giant Deloitte of companies' actual sustainability efforts that is then compared with how they are perceived by consumers, based on a global survey of 10,000 people. FURTHER READING SC Johnson muscles out hazardous chemicals Whitbread serves up 11 per cent carbon savings Automotive and technology brands dominated the 2012 rankings, with Toyota retaining the top spot from last year as a result of its flagship hybrid Prius model and efforts to reduce waste sent to landfill. H...

Full article: http://www.businessgreen.com/bg/news/2187042/toyota-retai...

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