24 Jun '12, 11pm

their sustainability

A group of leading UK businesses have teamed up to work out how the concept of "disruptive innovation" can improve their sustainability strategies and help them break into new markets. Think-tank Forum for the Future will outline how to create green products or services that alter the status quo in a guide to be published this week and has been advising companies, including Marks and Spencer, Sony, and Kingfisher, on how to put the foundations in place to nurture sustainable innovation. FURTHER READING The Dos and Don'ts of sustainable innovation Porritt blasts 'lazy, ill-informed' investors David Bent, deputy director of sustainable business at Forum for the Future, told BusinessGreen companies are finding their current business models are being eroded by rising energy and commodity prices, as well as legislation and subtle changes in consumer attitudes, forcing a change ...

Full article: http://www.businessgreen.com/bg/news/2186592/-disruptive-...

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