19 Apr '11, 9am

How Whole Foods Engages Sustainable Customers

How Whole Foods Engages Sustainable Customers

A classic example that I will always remember is Tom showing me how Whole Foods sells rice. Whole Foods has a wall of self-serve rice containers filled with more varietals of rice than I could imagine. Tom explained a new product category term to me called “redundant behavior.” Rice consumers repeatedly buy rice. What these “guests” told Whole Foods is that they were preferred to scoop rice into reusable containers that empowers the consumer to buy exactly the amount they want and transport it in a sustainable manner.

Full article: http://www.triplepundit.com/2011/04/tom-wright-interview-...

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