19 Apr '11, 9am

B1G1 Virus and the Cause Marketing Paradox

B1G1 Virus and the Cause Marketing Paradox

There is a rapidly spreading virus called B1G1 (no relation to the H1N1) and far from being alarmed by its spread, people are willingly getting infected in droves. I am referring to Buy One Give One (B1G1 or BOGO) which involves customers paying a premium on a product so that the company may conduct philanthropy on the customer’s behalf. In the case of B1G1, the product or service donated is typically in the same category as the original purchase that helps fund the donation. For example – a pair of shoes donated for every pair purchased . This example brings to mind TOMS , the footwear company that is the poster child for B1G1. B1G1 is a specific case under the umbrella category of cause marketing or social marketing. The latter term is not to be confused with social media marketing, although social media can be an effective channel to market products or brands that are i...

Full article: http://www.triplepundit.com/2011/04/buy-one-give-one-caus...

Tweets

Mainstream America Unmoved By Green Marketing

sustainablebusiness.com 19 Apr '11, 3pm

Make it Normal: The great Middle Green is not looking to set themselves apart from everyone else. They want to fit in. Whe...

IBM's Smarter Planet – More Than a Smart Marketing Campaign?: By Presidio Marketing | April 19th, 2011 0 Comment...

IBM's Smarter Planet – More Than a Smart Market...

triplepundit.com 19 Apr '11, 9am

Let’s have a closer look at the Smarter Planet marketing campaign that IBM’s Chairman and CEO Sam Palmisano introduced in ...

Cause Marketing – Does the Motivation Matter?

triplepundit.com 13 Apr '11, 7pm

The value proposition for businesses to form alliances with non-profits is strong: increase in customer satisfaction by li...

Cause Marketing – Does the Motivation Matter?

triplepundit.com 12 Apr '11, 8am

The value proposition for businesses to form alliances with non-profits is strong: increase in customer satisfaction by li...

MYSPACE ATTRACTION MARKETING Care2 News Network

MYSPACE ATTRACTION MARKETING Care2 News Network

care2.com 17 Apr '11, 1pm

Separate multiple e-mail addresses by a comma. You can send up to 100 recipients. personal message Hello, I saw this on Ca...

Marketing Sustainability Through Giving: How to Leverage a Community Movement

Marketing Sustainability Through Giving: How to...

triplepundit.com 17 Apr '11, 10pm

Walker’s book tells her own story. At 33 she was a successful advertising professional and a newlywed. But just a month af...

FTC Investigating Online Food Marketing to Kids

FTC Investigating Online Food Marketing to Kids

care2.com 21 Apr '11, 9pm

Once upon a time food marketing meant TV commercials with cartoon leprechauns or rabbits. Now, kids get blitzed round the ...

Why Lebron James' Latest Cause Marketing Campaign is a Bust

Why Lebron James' Latest Cause Marketing Campai...

triplepundit.com 25 Apr '11, 9am

HP, Intel, and NBA mega-star LeBron James recently teamed up to produce an animated web series called The LeBrons . James ...