19 Apr '11, 9am

IBM's Smarter Planet – More Than a Smart Marketing Campaign?: By Presidio Marketing | April 19th, 2011 0 Comment...

IBM's Smarter Planet – More Than a Smart Marketing Campaign?: By Presidio Marketing | April 19th, 2011 0 Comment...

Let’s have a closer look at the Smarter Planet marketing campaign that IBM’s Chairman and CEO Sam Palmisano introduced in a speech to the Council on Foreign Affairs in November 2008 . Palmisano noted that the world had become more instrumented, interconnected, and intelligent. At the same time, he saw wasted energy, gridlocked cities, inefficient supply chains, an antiquated healthcare system, and a dwindling water supply. Reflecting on IBM and its strength in building systems he then went on to outline a plan for IBM’s technology and services to be the solution to the planet’s most significant and complex problems. In a way, this sounds like true soul-searching: what are the problems, what are my organization’s strengths, and how do I turn my strengths into solutions.

Full article: http://www.triplepundit.com/2011/04/ibm-smarter-planet-sm...

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