20 Jun '12, 7pm

Coca-Cola Tells Sodastream 'Stop Using Our Garbage Against Us'

Coca-Cola Tells Sodastream 'Stop Using Our Garbage Against Us'

In today's corporate nonsense, Forbes reports Coca-Cola South Africa has issued a cease-and-desist letter to Sodastream , the Israel-based maker of home carbonation units and soda-making products. At issue is Sodastream's collection of disposable cans and bottles, from a variety of beverage makers, and displaying them in promotional "cages" to demonstrate how much less waste is created by making your own soda or sparking water. These cages have been used in more than 20 exhibits around the world, with a text reading "1 Family. 5 Years. 10,657 bottles and cans." The letter from Coca-Cola's lawyers concludes that Sodastream is using "our client's trade marks in a manner intended to disparage them, while competing with our client's products...your conduct amounts to unlawful competition under the common law." Sodastream CEO Daniel Birnbaum is rightly non-too-pleased: If they ...

Full article: http://www.treehugger.com/corporate-responsibility/coca-c...

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