20 Jun '12, 4pm

Here’s how McDonald’s makes its food look good enough to eat

Here’s how McDonald’s makes its food look good enough to eat

Ever wonder why McDonald’s food in commercials looks like food, but McDonald’s food in real life looks like a cat got sick? It’s because food stylists, photographers, and retouchers spend HOURS making the food in ads look edible. In this McDonald’s-sponsored spot, a distractingly Canadian marketing person reveals the intense, surgically precise process that makes burgers TV-ready. Compared even with the suspiciously handsome burger she just happened to buy at a local McD’s, the difference is stark. It’s like this Dove ad but for food. In the company’s defense, they do offer a pretty convincing explanation of why they can’t just shoot a regular real-life burger for their ads: They have to bring all the ingredients to the front, so you know exactly what you’re getting! Hidden pickles might be a good name for a raunchy Tumblr, but they don’t help sell burgers. At least, that ...

Full article: http://grist.org/list/heres-how-mcdonalds-makes-its-food-...

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@ZeCrystal this is good!

@ZeCrystal this is good!

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