T'is true - we journos have a VERY short attention span, so PR folk, if you're going to do it, then do it right!

The Life and Death of a Solar Press Release | UnThink Solar

renewableenergyworld.com 19 Jun '12, 2pm

T'is true - we journos have a VERY short attention span, so PR folk, if you're going to do it, then do it right!

Write a compelling title and summary paragraph and be as superlative as possible . This is obvious, yet most important, especially for small or low brand recognition companies. With so much news filling up email boxes, reporters have a very short-attention span. So, you must grab their attention with a bold headline that is somehow “ground breaking.” If you’re not an established brand and have just completed a 10 kW install, that’s not going to grab much attention. However…if it’s the first 10 kW in Little Town, USA, or the largest, or any other extreme superlative, then your chance to get noticed dramatically increases. Similarly, something “new” is eye-catching, but your opening paragraph better succinctly explain why that new thing is so innovative and what it means for the audience you're trying to reach. Another good subject matter: Jobs. Everyone loves an increase in...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/06...

Tweets

@EcoManLeader » 19 Jun '12, 8pm
#Solar There’s an art to writing press releases, but that art is separate from getting them actually picked up and... [link]
@Frankandbrown » 19 Jun '12, 5pm
RT @davidifm: PR folk, if you're going to do it, then do it right! [link]” This applies right across the FM sector too...
@davidifm » 19 Jun '12, 5pm
PR folk, if you're going to do it, then do it right! [link]” This applies right across the FM sector too...
@jeffaltman » 19 Jun '12, 5pm
The Life and Death of a Solar Press Release [link] #solar #pv
@SolarFred » 19 Jun '12, 5pm
Thanks! RT @dbsolar: As a reporter writing about solar, I have to agree with @SolarFred. [link]
@Solar_Editor » 19 Jun '12, 4pm
RT @choudhurynilima: T'is true - we journos have a VERY short attention span, so PR folk, if you're going to do it, then do it right! [link]
@dbsolar » 19 Jun '12, 4pm
As a reporter writing about solar, I have to agree with @SolarFred. [link]
@choudhurynilima » 19 Jun '12, 4pm
T'is true - we journos have a VERY short attention span, so PR folk, if you're going to do it, then do it right! [link]
@REWorld » 19 Jun '12, 2pm
The Life and Death of a Solar Press Release [link] #solarenergy #solartech
@rodriquezmartin » 19 Jun '12, 2pm
RT @FuturePowerGen: The Life and Death of a Solar Press Release [link]
@FuturePowerGen » 19 Jun '12, 2pm
The Life and Death of a Solar Press Release [link]
@unwantedname » 22 Jun '12, 1am
The Life and Death of a Solar Press Release [link]
@croselund » 20 Jun '12, 6pm
RT @choudhurynilima: T'is true - we journos have a VERY short attention span, so PR folk, if you're going to do it, then do it right! [link]
@ecoflare » 20 Jun '12, 5pm
The Life and Death of a Solar Press Release: There’s an art to writing press releases, but that art is separate ... [link]
@Ergo_NonLiquet » 19 Jun '12, 6pm
As a reporter writing about solar, I have to agree with this. [link]
@Frankandbrown » 19 Jun '12, 4pm
RT @choudhurynilima: T'is true - we journos have a VERY short attention span, so PR folk, if you're going to do it, then do it right! [link]