18 Apr '11, 12pm

Is Earth Day Overhyped?

Is Earth Day Overhyped?

Now in its 41st year, Earth Day has become a staple in communities, schools and businesses. But what is its utility these days? We asked members of our GreenBiz Intelligence Panel (GBIP) about how they view Earth Day at their companies. Here's what they told us. Despite the deluge of press releases and announcements we see this time of year, very few GBIP members view Earth Day at their companies as overhyped. Nearly 60 percent said it is just about right, while 37 percent feel Earth Day is underhyped. For the most part, Earth Day activities at our members' companies have stayed about the same, or grown, over the past five years. Just 14 percent said Earth Day activities have shrunk. The economic recession appears to have had minimal impact on companies' Earth Day activities for some 73 percent of those polled. "You don't have to make a huge investment," Dawn Murray, direc...

Full article: http://www.greenbiz.com/news/2011/04/18/earth-day-overhyp...

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