18 Jun '12, 8pm

5 Ways to Sell Smart Grid to Consumers: The Smart Grid Consumer Collaborative is trying to do some of the toug...

5 Ways to Sell Smart Grid to Consumers: The Smart Grid Consumer Collaborative is trying to do some of the toug...

The Smart Grid Consumer Collaborative is trying to do some of the tough work to understand the average person and how they feel about smart grid. Unsurprisingly, most people have only a vague idea about what the smart grid is. But the news gets better from there, according to the SGCC’s most recent report, which takes a deep dive with a small group of consumers across the five segments (concerned greens, young America, easy street, DIY&Save, traditional ) that the group defined last year. The researchers conducted 24 in-depth interviews to better understand not only what people knew, but also how that changed once they were presented with certain information. The sample size is small, but the interviews helped to solidify the five segments defined by the SGCC and highlights common themes across all groups. For utilities that are struggling with how to reach out to resident...

Full article: http://www.greentechmedia.com/articles/read/5-ways-consum...

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