18 Apr '11, 9am

American Apparel: Sustainable Brand Image vs. Sexual Harassment

American Apparel: Sustainable Brand Image vs. Sexual Harassment

In the eyes of some entrepreneurs, Dov Charney is a hero for building a successful apparel company in the US without compromising his commitment to providing fair labor practices. Operating in a market where most clothing is outsourced to China, not only does Mr.Charney pay employees almost double the state regulated minimum wage, he provides them with health insurance, subsidized lunch, free parking, well lit and ventilated working conditions, and paid time off to take English classes provided on site. When the company went public in 2008, employees received an average of 500 shares each, worth about $4,500. In a saturated market where 97% of apparel products sold in the US are outsourced for production, Dov is committed to making all American Apparel products in his factory in downtown Los Angeles. With “the highest-paid apparel workers in the world,” he has received pra...

Full article: http://www.triplepundit.com/2011/04/american-apparel-sust...

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