18 Jun '12, 9am

Breaking News From Rio+20: 24 Companies Worth $500bn Commit to Assigning a Value to Nature

Breaking News From Rio+20: 24 Companies Worth $500bn Commit to Assigning a Value to Nature

Led by the Corporate Eco Forum and The Nature Conservancy (TNC), these 24 companies are developing a methodology to assign a value to the world’s forests, freshwater and marine systems. Advocates for more sustainable business practices have long claimed that one reason why convincing businesses to embrace sustainability as part of their core strategies has been a challenge is that the most important basic natural resources have long been undervalued. Assigning such a value, however, has long been problematic. In a report titled The New Business Imperative: Valuing Natural Capital , these companies describe the framework underway that will prioritize ecosystems in business planning and investments that in turn will reduce risk, cut costs, enhance brand value and fuel sustainable long term growth.

Full article: http://www.triplepundit.com/2012/06/corporate-eco-forum-e...

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