17 Jun '12, 9am

Giving sustainability branding and messaging a SHFT

Giving sustainability branding and messaging a SHFT

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. For most of us, particularly those who spend our days balancing work, health, family, and all else that matters, we have to admit, even for the most responsible, the message of "environmentalism" or "green living" can sometimes make us actually feel irresponsible, lazy, or even inadequate ... not to mention relatively guilty when we find ourselves tuning out the message. It was for these reasons in particular that it was exciting to speak this week with Peter Glatzer . Peter is a highly respected veteran Hollywood producer and co-founder of SHFT.com , a multimedia platform that impregnates the "sustainability" message in an impressive subliminal form with a heavy dose of downright awesomeness. In other words, they don't bang you over the head with eco-talk, but t...

Full article: http://www.greenbiz.com/blog/2012/06/17/giving-sustainabi...

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