The lighting effect produced by these bulbs is achieved via a unique water cooled design. Water fills the inside of the glass bulb and circulates around the lit LED chips that are placed in the bulb. The LED chips in other lights are placed in the base of the light closer to the heat sink out of necessity. These tiny LED lights can product a lot of heat. A water cooled design allows the LEDs to be placed up in the center of the glass and facing out into the room. This allows more light to leave the bulb in an even and consistent manner. No longer will people have to deal with the focused beam of an LED.