16 Jun '12, 12pm

Twitter Founders Evan Williams and Biz Stone Invest in Innovative Vegan Meat Company

Twitter Founders Evan Williams and Biz Stone Invest in Innovative Vegan Meat Company

© Justin Sullivan/Getty Images Twitter founders Evan Williams and Biz Stone undoubtedly have an eye for investment so when they saw fit to back the vegan meat company Beyond Meat , ears perked. Stone, himself a long time vegan , was at first a little taken aback by the product because it tastes so “freakishly similar” to real meat. "The first reaction I had was, I know this is a meat analogue but if someone were to serve this to me in a restaurant I would have said 'I think this is a mistake,'" explains Stone to Fast Company . "There’s something about the mouth-feel, the fattiness. It feels fatty and muscly and like it’s not good for you when you’re chewing it. For a long-time vegan, it’s a little bit freaky." Vegan Meat of the Future But Beyond Meat still has many of the qualities that you look for in a vegan meat substitute like no cholesterol, no saturated fat, and lots...

Full article: http://www.treehugger.com/green-investments/twitter-found...

Tweets

Twitter founders are investing in vegan meat:

Twitter founders are investing in vegan meat:

grist.org 13 Jun '12, 8pm

Twitter cofounders Evan Williams and Biz Stone have some proven expertise in determining the next big thing. So it’s notab...

Twitter Co-Founders Back Vegan Company 'Beyond Meat'

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