17 Apr '11, 11pm

Official: Corporate sustainability works

Corporate sustainability strategies are delivering a wide range of commercial and operational benefits for many of the world's leading companies, according to a major new survey of senior global executives released today. The survey, commissioned by consultancy giant KPMG and undertaken by the Economist Intelligence Unit, polled over 370 senior figures at large firms, half of whom hold board positions. It concluded that formal sustainability strategies are delivering a wide range of benefits, including improved customer relations, enhanced profitability and the development of new products and services. "While most of the companies we spoke to implemented sustainability strategies for brand reputation enhancement and compliance reasons, those companies have also benefitted from increased profitability, new and better quality products and services and improved employee moral...

Full article: http://www.businessgreen.com/bg/news/2044042/official-cor...

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