17 Apr '11, 9pm

Green Business Programs: Separating the Green from the Greenwashed

Green Business Programs: Separating the Green from the Greenwashed

As we emerge from a difficult economic period, management teams are focused on penny-pinching and everyone is cutting corners. As a result, most companies strive to do as little as possible and gain the most reward. As the sustainability movement continues to grow, it becomes more and more difficult to determine if a company is inherently sustainable or if skilled marketing professionals have successfully greenwashed the website and label. On the streets of San Francisco, and other environmentally conscious cities, companies can use Green Business Certifications as a marketing tool. The certification can show customers that management ensured their office place meets a standard set of sustainability criteria.

Full article: http://www.triplepundit.com/2011/04/green-business-progra...

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