17 Apr '11, 9pm

Famous Faucet Water: A $5 Donation Could Win You Some “Ridiculously Famous Water”

Famous Faucet Water: A $5 Donation Could Win You Some “Ridiculously Famous Water”

This year’s Tap Project campaign, dubbed ‘Celebrity Tap Pack’ , puts a humorous spin on this serious issue by blending the celebrity as spokesperson and celebrity as activist angles. It’s a departure from typical images of starving and neglected children, and instead uses star power, wit and some levity to poke fun at celeb bottled water endorsements. The campaign is a fundraising sweepstakes where it takes “only $5 to win some ridiculously famous water.” The lucky winners get a case of bottled tap water that comes direct from the home tap of stars like Rihanna, Selena Gomez, Adrian Grenier, Robin Williams and Taylor Swift. The prized cases — cleverly called “The Ultimate Deluxe Platinum Celebrity Tap Pack [Limited Edition]”— come with one-of-a-kind, custom made bottle designs. The campaign cheekily proclaims “It’s just like your tap water, but more famous” and “One seriou...

Full article: http://www.triplepundit.com/2011/04/unicef-water-celebrit...

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