14 Jun '12, 3pm

Farm rentals, dumpster dives: Europe crisis is mother of invention

Farm rentals, dumpster dives: Europe crisis is mother of invention

Greek vineyard. (Photo by ZeroOne .) In the midst of Greece’s economic crisis, one entrepreneur has come up with a novel way to earn extra cash: He’s renting out farmland. Dimitris Koutsolioutsos started gineagrotis.gr to connect city dwellers to rural farmers. The urban resident rents out a section of the farmer’s land to grow whatever produce is desired, which is then delivered to the city each week — either to the resident or, if desired, a local soup kitchen. The benefit to the city dweller is obvious: fresh, cheap produce. For the farmer, the benefit lies in having a guaranteed market for what he makes. (Like a CSA box, but more tailored and one-to-one.) Koutsolioutsos described his motivations to The Guardian : “It’s about disrupting the market, creating a direct connection between the consumer and the producer,” says Koutsolioutsos. “You have a real farmer, a real m...

Full article: http://grist.org/news/farm-rentals-dumpster-dives-europe-...

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